Turkey of the week: Carte Noire, BETC Paris

James Swift thinks Carte Noire’s overblown spot warrants a roasting: "Maybe it’s because the whole ‘fire meets ice’ concept is redolent of heartburn ads, but I just couldn’t shake the impression that the characters were battling to restore my stomach’s PH levels. Whatever the reason, at no point during this expensive-looking spot did I want a coffee."


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