Jeremy Lee finds the upbeat Cash Converters ad distinctly depressing: "The growth in these companies is a grim indictment of some people’s personal finances. And this lame effort from Cash Converters would almost be funny if the reasons behind it being on air weren’t so sad."
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KFC is focusing on quality and provenance in shift in its marketing to change perceptions about its food in the UK and Ireland.
The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.