Turkey of the week: Casper "Perfect for" by Red Antler

Shona Ghosh is constantly irritated during her commute by Casper's posters.

Turkey of the week: Casper "Perfect for" by Red Antler

The illustrations are cute but, if I’m going to spend a third of my life asleep, I’ll need more than rhymes that don’t scan to help me choose a mattress. Given mattress start-ups seem to be ten-a-penny at the moment, it’s also strange Casper hasn’t tried to differentiate its product in any way.

Brand: Casper
Title: Perfect for
Agency: Red Antler
Client: Luke Sherwin, chief creative officer

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Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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