Turkey of the week: Cheestrings, Fallon London

Jeremy Lee isn’t going to join the Cheestrings Brave Bones Club after seeing this spot for the Kerry Foods brand: "Encouraging children to take more exercise is one thing; encouraging them to eat greater quantities of processed cheese with a cynical membership platform is quite another."

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1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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