Turkey of the week: Chips Ahoy!, Drum

Kate Magee is flabbergasted at the new Chips Ahoy! ad: "OK, I admit the cookie’s face makes me laugh, but have they really just used Fallon’s lauded ‘gorilla’ ad and changed the ending? It’s crass, derivative and damaging to Cadbury – and a tad worrying if that’s the best creative idea they could come up with."

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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