Turkey of the week: Chivas Regal "Win the right way" by Havas London

Javier Bardem's cheesy turn for Chivas Regal is anything but extra smooth, says Shona Ghosh.

Sometimes brands talk about their ethos when there’s little connection to the product. In this case, we learn that success is better shared and that this is somehow connected to whisky.

I find it hard to believe that Bardem distributes largesse during rooftop parties.

Brand: Chivas Regal
Title: Win the right way
Agency: Havas London
Client: Richard Black, global brand director

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).