Ian Darby wishes Citroën’s new TV spot was on another planet: "The use of space as a setting is tired and the idea of astronauts building a car out of the Earth to fit a lame endline (‘the whole world in your car’) is baffling. This ad should never have been allowed to lift off."
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Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).