Turkey of the week: Citroën C4 Picasso, H-Paris

Turkey of the week: Citroën C4 Picasso, H-Paris

Ian Darby wishes Citroën’s new TV spot was on another planet: "The use of space as a setting is tired and the idea of astronauts building a car out of the Earth to fit a lame endline (‘the whole world in your car’) is baffling. This ad should never have been allowed to lift off."

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Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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