James Swift thinks the new Co-operative spot is a waste of money: "The Co-op is so committed to ethics that it’s pretending to tattoo the words on to someone’s back in an ad. Who does that impress? Unlike its former bank chairman Paul Flowers, this campaign is in desperate need of some substance."
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Client Director £80,000 Dot-Gap, London (Central),
Head of Communications £65000 per annum + benefits Brand Recruitment, Royston, Hertfordshire / Newmarket, Suffolk / Cambridgeshire, Cambridge
Business Director £75000 - £85000 per annum The Great & The Good, London
Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).