Turkey of the week: Coca-Cola "Zero Sugar" by Sra Rushmore

Whatever the opposite of a sugar rush is, Omar Oakes felt it when he watched the new Coke ad promoting the Zero Sugar variant.

We’re offered little more than a series of shots of people ostentatiously swigging from a bottle, while the soundtrack is almost comical. What a far cry from the days when Coke wanted to ‘teach the world to sing’.

Brand: Coca-Cola
Title: Zero Sugar
Agency: Sra Rushmore
Client: Bobby Brittain, GB marketing director

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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