Turkey of the week: Debenhams "Found it 2016" by JWT London

Simon Gwynn thinks Debenhams' talking Christmas gifts need a personality transplant.

The retailer might think it’s bringing its pressies to life by getting celebs to voice them but, crucially, it forgot to make them endearing. Instead, it has achieved the feat of creating inanimate objects worthy of the kind of contempt normally reserved for other human beings.

Brand: Debenhams
Title: Found it 2016
Agency: J Walter Thompson London
Client: Richard Cristofoli, marketing director

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1 How easyJet transformed customer data into emotional anniversary stories

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