Turkey of the week: Diet Coke, BETC London

Kate Magee thinks Diet Coke should regret its latest ad: "The biggest problem is its lazy execution – just look at the terrible lip-sync at the end. Not only could the idea have been presented for any number of clients, but the ad is aimed at some vague notion of a ‘global young woman’ rather than a real person."

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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