Turkey of the week: Diet Coke, Droga5

Jeremy Lee thinks the Diet Coke spot presents an alternative reality: "It’s not just that Grey London did this first and did it better for McVitie’s (although that’s a huge part of it), but the reality of women who live alone with a house full of cats is very different to the one that Taylor Swift tries to make us believe."

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1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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