Turkey of the Week - DLKW Lowe/Health Lottery

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The new TV ads for the Health Lottery, by DLKW Lowe, are making Anne Cassidy feel ill:

"I'm not sure what Richard Desmond is trying to say by drafting in some rollerbladers in fright wigs to hawk his lottery tickets. And the reasoning behind using the theme music from The Good, The Bad And The Ugly is another mystery. So, aside from the obvious cheesiness, it's all pretty confusing and forgettable. Everything that you don't want from a launch ad campaign."


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