Turkey of the week: Docusol "Make a nappy happy" by McCann HumanCare

Shona Ghosh isn't convinced by the all-singing, all-dancing star of Docusol's latest spot - a nappy pleading for poo.

The ad’s clearly going for shareability given the lovelorn nappy swipes right on a poo on Tinder. But the disgusting-made-cutesy-through-song has been covered before by Metro Trains’ ‘Dumb ways to die’ in 2012, so it feels a bit ‘done’.

Brand: Docusol
Title: Make a nappy happy
Agency: McCann HumanCare

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Just published