Turkey of the week: Dove, Ogilvy & Mather Brasil

Louise Ridley feels Dove's latest spot lacks the usual magic.

"It’s downright patronising to imply anyone would believe in a patch ‘developed to enhance the way women perceive their own beauty’, and Dove showing women being ‘tricked’ into feeling good about themselves makes for uncomfortable viewing."

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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