Turkey of the week: EasyJet, VCCP

EasyJet's ad celebrating its 20th anniversary falls short.

Brand: EasyJet
Title: How 20 years have flown
Agency: VCCP

EasyJet’s 20th-anniversary ad, which features a couple who meet on a plane, is too sickly for Omar Oakes: "I can’t imagine having a life-defining moment sitting on one of easyJet’s cramped seats, the size of which becomes clear as the girl grows up. The couple’s shouting match is much more like the real thing."

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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