Apparently, if she has a bath, talks, walks and plays, she will save. But she has to spend £2 a month with Santander to do so, according to its new ad by Euro RSCG: "This is one of the most annoying ads on TV at the moment - it's wrong that I want to punch the screen every time it comes on. And why should it tell me what I'm doing with my money? Also, the message is ridiculous: to save money, I have to spend money. I'm no economist, but I'm pretty sure that theory is flawed."
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What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).