Turkey of the week: Fiat "Why do storks prefer the new Fiat 500L?" by Leo Burnett

Emily Tan is concerned about the message Fiat is sending with this strange spot.

So why do storks prefer the new Fiat 500L? Is it safer, roomier or what? Or is it just because its new tagline contains the words ‘next generation’? And is the ad suggesting you’re more likely to ‘get’ a baby if you have a specific kind of car? How very helpful.

Brand: Fiat
Title: Why do storks prefer the new Fiat 500L?
Agency: Leo Burnett Italy
Client: n/s

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).