Turkey of the week: Foster's, Mischief PR

Foster's has traded its agony uncles for Rick Edwards in its latest spot.

Brand: Foster’s
Title: 1888 Rick’s trials
Agencies: Starcom Mediavest Group, Mischief

James Swift just realised how much he misses Foster’s agony uncles: "Bland and charmless filler like this is the reason I don’t go on Facebook as much these days. You would have to be a devoted fan of Rick Edwards to get any enjoyment out of these spots – and I’m just not sure such people exist."


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