Turkey of the week: Freeview, Jack Morton

Gurjit Degun is baffled by Freeview’s new digital spot featuring the stand-up comedian Joseph Wilson: "A man selling tickets and snacks at the cinema suddenly breaks into different film characters, surprising the customers who really just want to go to their screen. It’s not funny – it’s annoying and strange."

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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