Turkey of the week: Freeview, Jack Morton

Gurjit Degun is baffled by Freeview’s new digital spot featuring the stand-up comedian Joseph Wilson: "A man selling tickets and snacks at the cinema suddenly breaks into different film characters, surprising the customers who really just want to go to their screen. It’s not funny – it’s annoying and strange."

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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