Turkey of the week: Gaviscon

Turkey of the week: Gaviscon

Ian Darby almost gagged when he saw the new Gaviscon TV ad: "Gaviscon has never bothered with raising a high creative bar, but this ad, with an injection of ‘BMW twins’-style smugness, plumbs new depths. The first half is so bad that the fireman’s hose at the end provides welcome relief."

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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

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