Ian Darby almost gagged when he saw the new Gaviscon TV ad: "Gaviscon has never bothered with raising a high creative bar, but this ad, with an injection of ‘BMW twins’-style smugness, plumbs new depths. The first half is so bad that the fireman’s hose at the end provides welcome relief."
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Account Director for Global agency - work from home 3 days £40-45k plus benefits and working from home The Jefferson Group, Bedfordshire/North London borders
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I'm writing this in what is commonly known as a brainstorm. Or as I like to call it: an arseache. A groupwank.
The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.