Turkey of the week: Glacéau Vitaminwater, Circus Maximus

Glacéau Vitaminwater's online ad about a downtrodden office worker imagining a violent episode is just plain lazy.

Omar Oakes reckons: "Man has lunch stolen at work, takes mallet to his computer in a fit of rage, then finds peace in fancy energy drink. It is neither funny nor relatable enough to really hit home."

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Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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