Turkey of the week: Go Ahead, Grey London

The latest spot for Go Ahead does not make Maisie McCabe want to dance like a girl from Rio: "This spot does not match up to the quality of the McVitie’s relaunch ads. It’s derivative (I could be watching a recent Cadbury ad) and I doubt anything with 57 calories could get you busting a groove."

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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