Turkey of the week: Gocompare.com

Brand: Gocompare.com
Title: Cabbie
Agency: n/a

Omar Oakes was disappointed by Gio Compario’s latest turn for Gocompare.com: "I’m a big fan of Gio, so why make me wait for an unbearable 40 seconds before the big reveal, during which I am expected to listen to a black-cab driver drone on and on about his problems? I can get that myself after a night out."

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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