Turkey of the week: Green Flag "Bringing common sense to the rescue" by WCRS

Nicola Kemp thinks Green Flag is having an identity crisis.

This ad takes place in a world where consumers inexplicably frame pictures of themselves next to their broken-down cars. Green Flag appears to have taken creative and casting inspiration from long-defunct rides at Chessington. Can I have that 30 seconds of my life back, please?" 

Brand: Green Flag
Title: Green Flag are bringing common sense to the rescue
Agency: WCRS
Client: Piers Newson-Smith, head of brand planning, Direct Line Group


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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).