Turkey of the Week: Haagen-Dazs, Saatchi & Saatchi New York

Jeremy Lee scoffs at Häagen-Dazs’ latest effort: "What a laughably terrible effort, timed beautifully for Cannes week to show the very worst in global advertising. It’s not the translation that’s the problem – it’s the fact that it’s a stinker of an idea in the first place."


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Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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