Turkey of the week: Habitat "Habitat voyeur" by Portas

Brittaney Kiefer is confused by the new Habitat ad.

Why is this woman undressing in front of a huge window, and why is she throwing her clothes into the living room? I think the brand is trying to be sexy but instead comes across as awkward. Surely there must be a more creative way to promote a sofa than hurling some lingerie on to it.

Brand: Habitat
Title: Habitat voyeur
Agency: Portas
Clients: Clare Askem, managing director; Jocelyn Dowden, head of marketing

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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