Turkey of the week: Habitat "Habitat voyeur" by Portas

Brittaney Kiefer is confused by the new Habitat ad.

Why is this woman undressing in front of a huge window, and why is she throwing her clothes into the living room? I think the brand is trying to be sexy but instead comes across as awkward. Surely there must be a more creative way to promote a sofa than hurling some lingerie on to it.

Brand: Habitat
Title: Habitat voyeur
Agency: Portas
Clients: Clare Askem, managing director; Jocelyn Dowden, head of marketing

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