James Swift thinks the Hampson Hughes Solicitors ad is negligent at best: "Advertising is an alien concept to most UK law firms, but why the agency chose to promote the services of personal-injury lawyers using knock-offs from The Tweenies is a mystery. Whatever the reason, it grates."
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Brands will need to adhere to new standards on advertising which features stereotypical gender roles of characteristics.
The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.