Turkey of the week: The Happy Egg Co "Chain of happiness" by The Clinton Lab

Gurjit Degun is perplexed by The Happy Egg Co's new spot.

As an egg lover, I’m all for getting excited over an egg buttie – but there is no need for an egg-xaggerated dance. It’s confusing that there is only a quick shot of chickens in a field at the beginning – perhaps they should be the ones dancing. A late contender for Turkey of the Year.

Brand: The Happy Egg Co
Title: Chain of happiness
Agency: The Clinton Lab
Client: Geraldine Phillips, marketing director

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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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