Turkey of the week: Hilton, Fold7

Hilton's biggest-ever ad campaign is problematic.

Brand: Hilton
Title: Stop clicking around
Agency: Fold7

James Swift has a fundamental problem with Hilton’s biggest-ever ad campaign: "There’s a lot to like about this work – Hilton is rightly taking the fight to the digitally focused newcomers. But using a tagline that puns on ‘stop dicking around’ just doesn’t feel very Hilton to me."

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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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