Turkey of the week: Hive "Let's get living" by CHI & Partners

Gurjit Degun is not impressed with Hive's latest ad.

Surely they could have done better than pulling together what appear to be a series of stock images for a TV ad to promote something as innovative as connected technology? What is Hive and how can it make my home smart? After watching this film, I’m none the wiser.

Brand: Hive
Title: Let’s get living
Agency: CHI & Partners
Client: Nicky Mackrell, global brand and marketing director

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Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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