Turkey of the week: Holiday Inn Express, JWT London

Turkey of the week: Holiday Inn Express, JWT London

Ben Hall thinks Holiday Inn’s latest ad is more stressful than restful: "The cheesy ‘selfies’ and 8-bit soundtrack don’t inspire confidence that my ‘digital self’ will be truly at peace – even with complimentary Wi-Fi. The concept isn’t all bad but, by the end, you feel trapped in a game of Super Mario you can’t escape."