Turkey of the week: Holiday Inn Express, JWT London

Turkey of the week: Holiday Inn Express, JWT London

Ben Hall thinks Holiday Inn’s latest ad is more stressful than restful: "The cheesy ‘selfies’ and 8-bit soundtrack don’t inspire confidence that my ‘digital self’ will be truly at peace – even with complimentary Wi-Fi. The concept isn’t all bad but, by the end, you feel trapped in a game of Super Mario you can’t escape."

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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