James Swift – along with most of the country – thinks that the Home Office’s mobile billboard encouraging illegal immigrants to go home was a stinker: "Ignoring the dubious '106 arrests last week in your area' claim, this is still possibly the least intelligent piece of advertising I’ve ever seen. Even Ukip leader Nigel Farage said it was nasty. What else do you need?"
Director of Marketing Communications Circa £80,000 per annum British Red Cross, Central London
PROJECT DIRECTOR – Top Experiential Agency – £55-65k £55-65k Judi Patton, London (Central), London (Greater)
Senior Client Manager £32000 - £42000 per annum Twist Recruitment, London
The industry is splitting into agencies that make marketing collateral and those creating culture, says Adam & Eve/DDB's David Golding.
Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.