Turkey of the week: HP "Reinvent giving" by AMV BBDO

Simon Gwynn thinks this spot profiling HP's Spectre x360 laptop hits a dud note.

Any advertising that makes an effort to portray disabled people deserves some credit. However, this film does little to challenge the perception that misery and frustration must be the default experience for anyone living with sensory impairments.

Brand: HP
Title: Reinvent giving
Agency: Abbott Mead Vickers BBDO
Client: Antonio J Lucio, chief marketing and communications officer

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Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

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