Turkey of the week: HP "Reinvent giving" by AMV BBDO

Simon Gwynn thinks this spot profiling HP's Spectre x360 laptop hits a dud note.

Any advertising that makes an effort to portray disabled people deserves some credit. However, this film does little to challenge the perception that misery and frustration must be the default experience for anyone living with sensory impairments.

Brand: HP
Title: Reinvent giving
Agency: Abbott Mead Vickers BBDO
Client: Antonio J Lucio, chief marketing and communications officer

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More