Turkey of the week: HP "Reinvent giving" by AMV BBDO

Simon Gwynn thinks this spot profiling HP's Spectre x360 laptop hits a dud note.

Any advertising that makes an effort to portray disabled people deserves some credit. However, this film does little to challenge the perception that misery and frustration must be the default experience for anyone living with sensory impairments.

Brand: HP
Title: Reinvent giving
Agency: Abbott Mead Vickers BBDO
Client: Antonio J Lucio, chief marketing and communications officer

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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