Turkey of the week: HP "Reinvent giving" by AMV BBDO

Simon Gwynn thinks this spot profiling HP's Spectre x360 laptop hits a dud note.

Any advertising that makes an effort to portray disabled people deserves some credit. However, this film does little to challenge the perception that misery and frustration must be the default experience for anyone living with sensory impairments.

Brand: HP
Title: Reinvent giving
Agency: Abbott Mead Vickers BBDO
Client: Antonio J Lucio, chief marketing and communications officer

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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