Turkey of the week: HP "Reinvent giving" by AMV BBDO

Simon Gwynn thinks this spot profiling HP's Spectre x360 laptop hits a dud note.

Any advertising that makes an effort to portray disabled people deserves some credit. However, this film does little to challenge the perception that misery and frustration must be the default experience for anyone living with sensory impairments.

Brand: HP
Title: Reinvent giving
Agency: Abbott Mead Vickers BBDO
Client: Antonio J Lucio, chief marketing and communications officer

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).