Turkey of the week: HTC, 171 Worldwide

James Swift thinks the new ad for HTC falls flat: "Full points for securing the services of Robert Downey Jr, but the underlying idea that ‘HTC’ stands for whatever you want it to is flakier than a week-old pasty and the gags feel as though they were written by a committee praying for a viral hit."

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1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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