Turkey of the week: Innocent, In-house

Turkey of the week: Innocent, In-house

James Swift thinks Innocent’s Mother’s Day activity is a nice sentiment that doesn’t quite work: "Petrol-station flowers have been usurped as the ultimate ‘I barely care’ gift. No emergency justifies giving your mum a card with a smoothie-brand logo on it that you printed off your computer 15 minutes beforehand."


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1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).