Turkey of the week: Innocent, In-house

Turkey of the week: Innocent, In-house

James Swift thinks Innocent’s Mother’s Day activity is a nice sentiment that doesn’t quite work: "Petrol-station flowers have been usurped as the ultimate ‘I barely care’ gift. No emergency justifies giving your mum a card with a smoothie-brand logo on it that you printed off your computer 15 minutes beforehand."

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More