Turkey of the week: ITV, Love daytime

ITV's ad for its daytime schedule is this week's turkey.

Brand: ITV
Title: Love daytime
Agency: ITV Daytime Promos Department

James Swift has never been so glad to be getting out of the house all day: "4Creative has been winning D&AD black Pencils and then ITV presents us with this effort, which gives the impression that the channel’s daytime schedule is nothing more than an insipid morass of naff celebrities."

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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