Turkey of the week: ITV, Love daytime

ITV's ad for its daytime schedule is this week's turkey.

Brand: ITV
Title: Love daytime
Agency: ITV Daytime Promos Department

James Swift has never been so glad to be getting out of the house all day: "4Creative has been winning D&AD black Pencils and then ITV presents us with this effort, which gives the impression that the channel’s daytime schedule is nothing more than an insipid morass of naff celebrities."


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