Ian Darby has the yips after viewing Just For Men’s new TV spot: "It’s the US Masters this week, so here’s a man with a huge club to show that, with Just For Men, you just can’t miss. A tenuous link combined with lame production and product shots make for a long 20 seconds."
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The broadcasters, which share Premier League rights, are finding fresh ways to retain existing customers and attract new ones as they battle to become the dominant football voice on TV.