Turkey of the week: Just For Men, In-house

Ian Darby has the yips after viewing Just For Men’s new TV spot: "It’s the US Masters this week, so here’s a man with a huge club to show that, with Just For Men, you just can’t miss. A tenuous link combined with lame production and product shots make for a long 20 seconds."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published