Ian Darby has the yips after viewing Just For Men’s new TV spot: "It’s the US Masters this week, so here’s a man with a huge club to show that, with Just For Men, you just can’t miss. A tenuous link combined with lame production and product shots make for a long 20 seconds."
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The industry is splitting into agencies that make marketing collateral and those creating culture, says Adam & Eve/DDB's David Golding.
Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.