Turkey of the week: Just For Men, In-house

Turkey of the week: Just For Men, In-house

Ian Darby has the yips after viewing Just For Men’s new TV spot: "It’s the US Masters this week, so here’s a man with a huge club to show that, with Just For Men, you just can’t miss. A tenuous link combined with lame production and product shots make for a long 20 seconds."

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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