Turkey of the Week - JWT New York, Smirnoff

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Ian Darby is baffled by the new Smirnoff film by JWT New York:

"The idea of getting a bunch of hipsters along for a 'nocturnal awakening' is a tired one in any case, but what really jars with this spot is the juxtaposition of wacky imagery with possibly the most ponderous voiceover ever. It comes off sounding like a planner's exposition of why everybody should co-create rather than an authentic call to arms for all the 'yearners' and whatever else this ad calls them."

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