Jeremy Lee is baffled by Blinkbox's "launch campaign" from Karmarama:
Telecoms / Utilities
"This is a peculiar exercise in high-campery, unsuccessfully masked in humour. What is effectively disguised to those not already in the know, however, is what on earth Blinkbox is and what product benefits – if any – it has in the crowded video-on-demand market. In short, it’s a bit of a bloody mess reminiscent of some of those terrible scenes on Omaha Beach in Saving Private Ryan."
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Brands have seized on Leicester City's unexpected football victory last night with tactical ads in print and social media.