Jeremy Lee is baffled by Blinkbox's "launch campaign" from Karmarama:
Telecoms / Utilities
"This is a peculiar exercise in high-campery, unsuccessfully masked in humour. What is effectively disguised to those not already in the know, however, is what on earth Blinkbox is and what product benefits – if any – it has in the crowded video-on-demand market. In short, it’s a bit of a bloody mess reminiscent of some of those terrible scenes on Omaha Beach in Saving Private Ryan."
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Cinema viewers this weekend will see an unusual takeover by Channel 4 of Digital Cinema Media's regular ident during the ad reel.
You'll be seeing less work from DDB at award shows in 2016. Here's why.