Turkey of the week: Kellogg, Leo Burnett London

Kellogg’s new campaign has left James Swift hankering for a burrito… and some original advertising: "Anyone who has not seen Chipotle’s ‘back to the start’ video may well be charmed by this spot. But I’m not one of those people and I just can’t forgive its derivativeness."

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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