Turkey of the week: Kellogg's Rice Krispies Squares, Isobar

James Swift has had nuisance calls more enjoyable than this Kellogg’s Rice Krispies Squares ad: "I like the idea of parodying The Call Centre, but this doesn’t work. A little bit of subtlety could have gone a long way here but, instead, we have awful jokes rammed down our throats by am-dram actors."

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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