Turkey of the Week: Kit Kat

Be the first to comment

Anne Cassidy thinks Kit Kat’s "Chunky champions" ad, by JWT, is appalling: "These are supposed to be ‘comedy’ superheroes, but there are no laughs to be had. Instead, they just look sad and mentally deficient. They have names such as ‘Fudgeatron’ and ‘Coconutrix’ and, when they try to fight each other, are thwarted by their own dim-wittedness. The execution and direction have fallen short, resulting in the whole thing looking a bit of a mess. Unbelievably, this is part of a £5 million campaign."

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published