Turkey of the Week: Ladbrokes, Bartle Bogle Hegarty

James Swift thinks Ladbrokes’ latest campaign is an also-ran: "With its cast of wide-boy chancers, Ladbrokes’ new ad borrows heavily from Guy Ritchie’s style of film-making. Only now, 15 years after Lock, Stock…, it looks dated and a bit naff. The spot is selling something that I’m not sure anyone still aspires to."

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More