James Swift thinks Ladbrokes’ latest campaign is an also-ran: "With its cast of wide-boy chancers, Ladbrokes’ new ad borrows heavily from Guy Ritchie’s style of film-making. Only now, 15 years after Lock, Stock…, it looks dated and a bit naff. The spot is selling something that I’m not sure anyone still aspires to."
Director of Marketing Communications Circa £80,000 per annum British Red Cross, Central London
PROJECT DIRECTOR – Top Experiential Agency – £55-65k £55-65k Judi Patton, London (Central), London (Greater)
Senior Client Manager £32000 - £42000 per annum Twist Recruitment, London
The industry is splitting into agencies that make marketing collateral and those creating culture, says Adam & Eve/DDB's David Golding.
Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.