Turkey of the Week: Ladbrokes, Bartle Bogle Hegarty

James Swift thinks Ladbrokes’ latest campaign is an also-ran: "With its cast of wide-boy chancers, Ladbrokes’ new ad borrows heavily from Guy Ritchie’s style of film-making. Only now, 15 years after Lock, Stock…, it looks dated and a bit naff. The spot is selling something that I’m not sure anyone still aspires to."

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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