Turkey of the week: Lil-Lets, Leagas Delaney

Brand: Lil-Lets
Title: Attendant
Agency: Leagas Delaney

Gurjit Degun is cringing at Lil-Lets’ new ad featuring Ferne McCann and Lydia Bright from The Only Way Is Essex talking about a tampon in a night club toilet cubicle: "With lines such as ‘It’s a grower, not a shower’ and ‘This is nice and girthy, babes’, it’s a mixture of terrible acting and even worse innuendos."

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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