Turkey of the week: The London Dungeon "Dark Valentine"

Omar Oakes is not impressed by this crass Valentine's Day social media campaign, which comprised deliberately provocative statements about dead prostitutes, sexually transmitted diseases and Jack the Ripper.

Turkey of the week: The London Dungeon "Dark Valentine"

This kind of marketing is lazy as well as cynical Using a "Roses are red" format is almost as boring as trolling people online.

Brand: The London Dungeon
Title: Dark Valentine
Agency: In-house
Client: Helen Butler, senior global brand manager, The Dungeons, Merlin Entertainments

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