Turkey of the week: L'Oréal Paris "French lessons with Helen" by McCann London

Gurjit Degun thinks the latest ad from L'Oréal Paris encouraging body confidence lacks a certain je ne sais quoi.

Helen Mirren’s performance is pretty patronising and fake (or should that be faux?). We understand that the French language has influenced English but why do we need it reiterated in this annoying way? It’s a bit of a gaffe.

Brand: L’Oréal Paris
Title: French lessons with Helen
Agency: McCann London
Clint: Adrien Koskas, general manager UK

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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