Turkey of the week: L'Oréal Paris "French lessons with Helen" by McCann London

Gurjit Degun thinks the latest ad from L'Oréal Paris encouraging body confidence lacks a certain je ne sais quoi.

Helen Mirren’s performance is pretty patronising and fake (or should that be faux?). We understand that the French language has influenced English but why do we need it reiterated in this annoying way? It’s a bit of a gaffe.

Brand: L’Oréal Paris
Title: French lessons with Helen
Agency: McCann London
Clint: Adrien Koskas, general manager UK

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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