Turkey of the week: LV= "Make it better" by Designate

Maisie McCabe is disappointed by the LV= spot.

Brands such as Direct Line and Comparethemarket.com have shown that car-insurance ads can stand up to any other category. Yet this ad, with its cheesy acting and soundtrack, feels like a proper throwback. It’s hard to believe the claim that the post-production on this film took two months to complete.

Brand: LV=
Title: Make it better
Agency: Designate
Client: Katie Wadey, customer and member director


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published